Social Media Planner Calendar
From DVS Knowledge Base
Revision as of 08:55, 15 September 2022 by Commsmanager (talk | contribs) (Changed Loom video to a YouTube video.)
What is a social media planner calendar?
A social media planner calendar is used to track messages and announcements we want to make through our channels. Although it focuses on social media, it also includes email and Slack.
- Social media (Scheduled through Buffer)
- DVS Slack announcements channel (Scheduled in Slack)
- Newsletter (Scheduled in Mailchimp)
How to use the content planner
- The 'Email Schedule' tab is used to help plan emails so there are no conflicts in time when we send them out. If you are planning to schedule emails on Mailchimp, please take a look at this tab before you send one out. Please update the last column as 'yes' or 'no' if it has been scheduled in Mailchimp. If it's no, the Communications Manager will get it scheduled.
- If you have an event, program, or announcement you need to make through social media, please make sure to put them in the 'Topics to Amplify' tab. Please update the last column as 'yes' or 'no' if it has been added to the 'Content Manager' tab. If it's no, the Communications Manager will get it added.
- If you want to write your own posts, you can go ahead and fill it in the 'Content Manager' tab, otherwise, the Communications Manager can write them. Please update the last column in the 'Content Manager' tab as 'yes' or 'no' if it has been scheduled in Buffer. If it's no, the Communications Manager will get it scheduled.
- Content is due in the planner Wednesday 12pm ET each week. The Communications Manager will review to check all the information is there, and write the posts if needed. The following Monday, the Virtual Assistant will schedule these posts on Buffer. If there's anything that's more short notice, make sure to send the Communications Manager (Jane) and Virtual Assistant (Brittany) a message so we can get them sorted.
- There are some helpful tips on how to write a social media post in the 'README' tab. If you're writing your own posts, the Communications Manager will provide feedback if needed to help you optimize copy.
Here is a video walkthrough that walks through how to use the content planner.