Social Media Planner Calendar

What is a content planner?

A content planner is used to track messages and announcements we want to make through our channels, specifically:

• Social media (Scheduled through Buffer)
• DVS Slack announcements channel
• Newsletter (Mailchimp)

How to use the content planner

• The 'Email Schedule' tab is used to help plan emails so there are no conflicts in time when we send them out. If you are planning to schedule emails on Mailchimp, please take a look at this tab before you send one out.
• If you have an event, program, or announcement you need to make through social media, please make sure to put them in the 'Topics to Amplify' tab
• If you want to write your own posts, you can go ahead and fill it in the 'Content Manager' tab, otherwise, the Communications Manager can write them
• Content is due in the planner Wednesday 12pm ET each week. The Communications Manager will review to check all the information is there, and write the posts if needed. The following Monday, the Virtual Assistant will schedule these posts on Buffer. If there's anything that's more short notice, make sure to send the Communications Manager (Jane) and Virtual Assistant (Brittany) a message so we can get them sorted.
• There are some helpful tips on how to write a social media post in the 'README' tab. If you're writing your own posts, the Communications Manager will provide feedback if needed to help you optimize copy.

Here is a Loom video that walks through how to use the content planner.