Mailchimp

We use Mailchimp to send emails directly to our members. Mailchimp is a powerful tool that allows us to manage our members' information and campaign data.

How members are added to the list

Marketing laws have established that we must receive permission from contacts before we send them promotional emails (e.g. a consent tick box giving us permission to send them emails). Read The Importance of Permission.

To join our email list, members must first be a DVS member at any level. One of the questions in the sign up form asks if they want to subscribe to our emails. When a member wants to be part of our email list, a Zapier automation begins and their information is imported into Mailchimp.

Something to note is that many members who are on our email list are not signed up as a DVS member, i.e. they are not registered in Memberspace. This is because DVS Memberships launched in June 2021, and DVS was founded in 2019.

Sending emails to our members

Be mindful of the audience you select when sending emails. We have several. The main one, which is also the largest, is called "DVS members".

There are 4 emails that are regularly sent out.

• Monthly newsletter
  • Audience: DVS members, segment "Preferences - General"
    • This email is sent out at the end of each month. One week prior to when it goes out, an email is sent out to the entire DVS team calling for updates and content to include in the email. We provide our members news about upcoming programs and events. This is the Google Drive folder where content is collected.
• The 'Gale
  • Audience: The "Gale
• Learning & Career
  • Audience: DVS members, segment "Preferences - Learning & Career"
• Events
  • Audience: DVS members, segment "Preferences - Events"